Dominic Sepenu

Actually, This is What
Growth Marketing Is
All About

If you are part of a tech start-up team, working on growth specifically, count yourself fortunate to have found this article. My reason for saying this is not because I am the messiah for growth, no, not at all. In fact when I got on the journey to build a career in growth marketing, there were top names like Sean Ellis, Neil Patel and Brian Balfour who are well known for building powerful growth engines for world-class tech companies.

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Dominic Sepenu

These five Things Show
That Your Start-up Is
Growth Hacking, Effectively

According to the Better Africa Report; 5 out of every 10 start-ups failed in Africa over the past 10 years and apart from some launching the wrong products; most of the stories on why start-ups fail are around growth. Of course, if your start-up is not growing, it will fail.

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Strapping For Markets: The B2B Sales Framework For SaaS Businesses In Africa

In the business of technology, driving revenue growth is a complex process. If you are a start-up business founder, you are probably on your toes to bring in the first 10–20... Read More

The Brain, Conditional Learning and How To Build Sticky Brands

I spend a large part of my day observing people and thanks to the era of digital media platforms, it is much easier to learn more about as many people as... Read More

Getting Ready
to penetrate
new markets

If your mind is still hovering around your pants, you must be the naughtiest being the world have ever had! (No, I’m not judging). We may just have to go... Read More